Who we are & what we do

Attitude Training & Management Associates is an Excellence Coaching Institute with a wealth of experience in Creative and Transformative interventions. ATMA offers consultancy and training assistance for individuals & organisations. ATMA Workshops involve a brilliant blend of traditional wisdom & modern techniques, enabling the participants to make acheivement a daily practice.

The ATMA Approach is based on living in Harmony, A Practical Philosophy of vision oriented value based effective living.


To Enable Excellence in Individuals and Organizations through Inspiring Vision, Enduring Values, Empowered Attitude and Enriched Abilities.


Commitment to Organizational Evolution and conversion of Individual Potential to Effective Performance.


The larger triangle represents the organisation and the smaller triangle in the bottom left corner represents the individual, symbolically stating that individuals build the organisation and individual excellence leads to organisational excellence. The two upward curves represent the unlimited potential of an individual regarding his professional success and personal happiness both of which are deeeply intertwined with the growth of the organisation.


The Motto “udharetatmanaatmaanam” which means lift yourself by yourself is taken from the second chapter of the Bhagavad Gita. It signifies the nature of ATMA training which does more than just provide solutions. ATMA empowers individuals and organisations to make their own way to the top by invoking the immense potential latent in every individual or team member.


Living in Harmony is a practical philosophy of Vision Oriented Value Based Successful Living through Effective Interpersonal & Intrapersonal Integration Living in Harmony scientifically analyses the complex individual and his complicated interactions and simplifies them, leading to intrapersonal and interpersonal Harmony. This enables Right Responses, Good Relationships, Positive Attitude and thereby Effective Living.

The six pillars of this philosophy are:

  • Awareness
  • Options
  • Here & Now
  • Communication
  • Responsibility
  • Flexibility

The ATMA Approach looks at the team member as an independent individual with a holistic personality– and enables him to perform to his full potential.

It addresses and integrates the emotional, intellectual and relationship needs of the person, and satisfies him at every level, increasing his happiness. Happy Team Members make up a Dynamic Team.

It empowers the person to take responsibility for his own life and actions.

Empowered Team Members make up a Powerful Team.